The Human Element

The other day I talked to a friend of mine who's basically a business/entrepreneur guru. Really, he's more of a friend of a friend, I guess. Anways...

So I'm talking to him about business because we're discussing how to figure out how to grow our business. One of the things we end up discussing as a requirement before learning the future of the business is to discover the personal future of each person involved with the business. As in, our personal stake. So what I thought would be a completely clinical conversation of charts and facts and figures turned into an introspective and very personal inner conversation.

I began to really think of my life and where I want to be in 3, 5, and 10 years. And the truth is, I'd love to still be connected with the business, but I want to be in school, and then performing eventually at some point. A performer needs a side job though, so is it feasible for me to still be involved in the business while performing. Or is it too big of a job? And if so, how much should I be doing for the company now? What about later?

All this to say, I have a number of questions and ideas to bounce off my friend the next time we meet. And it seems to have divulged completely from the original topic. Really, I just need someone to talk to about my plans, my future, and my dreams, and see if all of this will work together with the future of the business. It's funny then, that my business consultant has somehow turned into what I wish would be a counselor of sorts.

You see, I don't think we really ask for people's services just because they do their service efficiently, although that is certainly key to the situation. I think we do things, especially in today's day and age out of relationship. There's a human element that has to be factored into people choosing to work with one service company vs. the next.

That's one reason that I love Abba Care. We recognize this truth and know our clients don't choose us just because we're efficient or even because of our home atmosphere and cooking that we're really proud of. I think they also choose us and stay with us, partially, because we build relationships. When a resident or a client leaves, my heart definitely aches a little bit because we've built relationship with that client.

And that's an interesting thing that no marketing survey can really “tally” for you.